Why Do People Follow Feelings More Than Facts?
When we look at the human brain, it becomes clear that feelings occupy more memory than thoughts.
Most people are Type A: their feelings are the ocean, and their thoughts are only islands within it.
That is why emotions so often override logic—because memory and decision-making are fundamentally shaped by feelings.
The Four Memory Types
- Type A: Feelings dominate, thoughts are contained inside them.
- Type B: Thoughts dominate, feelings are contained inside them.
- Type C: Thoughts and feelings are separated, connected by a fragile bridge.
- Type D: Thoughts and feelings overlap, creating an integrated space.
(See diagrams below for visualization.)
CPU and GPU of the Brain
We can think of the brain like a computer:
- CPU = Conscious processing (what you can use intentionally)
- GPU = Unconscious processing (what you cannot directly control, but is powerful in the background)
In Type A, feelings are largely processed by the unconscious GPU, which gives them overwhelming influence on memory and decisions.
That is why people often follow emotions first, and only later justify with facts.
Local Faces of the Same Law
Across cultures, this same principle shows up in different ways:
- America: Voters follow the story, not the numbers.
- Europe (EU): Reason collapses without a shared feeling.
- China: Public emotions decide social stability.
- India: Meditation aligns feelings and thoughts.
- Japan: People “read the air” to sense emotions unspoken.
- Middle East: Shared faith fuels unity, but also sparks conflict.
The Universal Pattern
All these examples show one universal pattern:
Feelings outweigh facts in human decision-making.
What changes from culture to culture is not the rule itself, but the form in which it appears.
This is why we need a new science—Emotionics—to map the logic of feelings.
Just as physics explains forces, Emotionics explains the laws of emotions.
And just as technology grew from physics, politics and society may find a more stable future by understanding and applying the structure of feelings.